Exploring Factors Affecting Women Entrepreneurship in the Beauty Industry of Sukkur, Poland

Abstract

The main objective of this paper is to explore the influencing factors of women entrepreneurship by highlighting the barriers in the beauty parlour industry of Sukkur,Sindh Pakistan. This study follows a quantitative approach to capture the most influencing factors. In this quantitative study, descriptive statistics, reliability test,factor analysis, Multiple regression analysis and correlation analysis were performed to know the influence or impact of each variable on the dependent variable. It is found that financial affairs,entrepreneurial skills &education, business support and environment significantly influence the development of women entrepreneurship in the beauty parlour industry and operational incentives is not enough. This study specifically helps the policy makers to amend financial policies and educational programs and to develop theoretical framework at the institutional level to change the mindset of strongly patriarchal society. This study will specifically help the nascent female entrepreneurs who want to initiate entrepreneurial activity in the beauty sector.